A complete rebuild of thebigletterco.com.au, built around the way you actually sell: browse the range, design a piece live, and get an instant, self-calculating quote. Paired with Google and Meta Ads on a flat monthly fee, so the new site is seen by the right people from day one.
The Big Letter Co. has been one of Melbourne's premier event groups since 2015, and a Fresh Digital client across that journey. The brand, the product and the reputation are all there. What the current website does not yet do is show that quality the moment someone lands, or make booking feel as effortless and exciting as the events themselves.
Right now the site lets a customer add items to a quote list, then wait to hear back on price. This proposal closes that gap with a full rebuild on WordPress, designed around the way you sell, with an instant self-calculating quote, a live letter previewer, predictive search and an Instagram feed front and centre. Alongside it, we take over Google and Meta Ads on a flat monthly fee, so a rising ad budget never quietly means a rising management bill.
Two parts, one team. A complete website rebuild delivered as a fixed-price project, then ongoing Google and Meta Ads management on a flat monthly fee. The site stays on WordPress, so your team keeps full ownership and can update content without a developer.
A full bespoke rebuild of thebigletterco.com.au, designed around how you actually sell and built mobile-first. Every product, price and image carried across from the live site, with a design that finally matches the brand people meet at a real event.
We take over your Google and Meta advertising for a flat monthly fee. No percentage of spend, so as your budget and results grow, your management fee stays exactly the same.
One partner, since 2015. The rebuild and the ads are run by the same Fresh Digital team that already knows your business, rolled into a single point of contact and one plain-English monthly report once the ads are live.
This is the part that has been on your mind, and the part that sets the new site apart from every other hire company in Melbourne. These are not add-ons; they are built into the rebuild, and they are already working in the live preview.
People do not book light up letters from a price list. They book the picture in their head of their name glowing at their event. The previewer puts that picture on screen in seconds, the instant quote removes the wait that kills momentum, and the reels prove the magic is real, all before they ever pick up the phone.
No black box. From sign-off to launch you always see the work on a private link before it goes live, and once the ads are running you get clear monthly numbers.
We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.
A single fixed price for the website rebuild, paid in three simple stages, and a flat monthly fee for Google and Meta Ads. Your ad spend is separate and paid directly to the platforms, with no markup, so every dollar of it goes to reaching customers.
Why the flat ad fee matters. Most agencies charge a percentage of your ad spend, so the more you invest and the better it works, the more they take. Our Google and Meta management is a flat $500 + GST per month, full stop. Scale your spend up for a busy season and your management fee does not move. A one-off $500 + GST Meta setup covers building your Meta (Facebook and Instagram) ad account, pixel and first campaigns; flat monthly management of $500 + GST then begins from month two. Your ad budget is always paid directly by The Big Letter Co. to Google and Meta, never invoiced through or marked up by Fresh Digital.
All fees are quoted in Australian Dollars and are exclusive of GST. The website rebuild is a fixed $3,000 + GST, invoiced in three stages: 50% on acceptance, 25% at the development-link review, and 25% on completion. A one-off Meta setup of $500 + GST is invoiced once at the start of the ads engagement to build the Meta ad account, pixel and first campaigns. Google and Meta Ads management is $500 + GST per month, beginning from the second month and invoiced on the same date each month, with no fixed lock-in. Your ad spend is set by you and paid directly to the relevant platform; it is not invoiced through, or marked up by, Fresh Digital. The site is built and delivered on WordPress and remains owned by The Big Letter Co. This proposal is valid for 30 days from issue.
Confirm your name and email to accept the scope and investment set out above. On accepting, a confirmation is sent to Fresh Digital.